Journey of New-Thinking
Merck and foundation Jugend forscht
March 29, 2018 – The thing, that is inspiring new thoughts has arrived in Darmstadt just before the federal competition “Jugend forscht”. It is bringing creativity and new ideas to town. We are talking about the Youfo! In cooperation with Merck, we created this unique communication tool to spread the spirit of “new thinking” before the 53. National Youth competition. On the accompanying Youfo tour, the four different Youfos encounter four different audiences, who can create and design them in completely varying ways. In the sense of the Merck-motto #catchcurious, the Youfo journey is characterized by the four “Curious Elements”:
Openness, creativity, eagerness for knowledge and stress tolerance. At the first stop at the network conference of the foundation “Jugend forscht” in Osnabrück, we encouraged participants: Be open in your thinking, be open for the ideas of others – connect! The second Youfo-stop was all about teamwork and finding creative ways to solve a problem. At the “Schülerforschungszentrum Nordhessen” – a pupil-research-center – the young researchers of the Kids Club were able to let their creativity run free in our graffiti workshop.
With a lot of curiosity and spray the kids transformed “the thing” into their individual art project. The next Youfo-stop will be at the employee event of Merck, host of the national competition “Jugend forscht”, where we will challenge the employees to their eargerness for knowledge. Full of numerous ideas, the different art projects will return to the finale of the “Jugend forscht” competition on 24. th -27th. of may, where the fourth and final Youfo will be transformed by the most talented “new thinkers” of Germany.