At the 2026 Dental Marketing Award, we were once again honored with the competition’s highest award, together with our client minilu. Our project “Wonderland meets IDS” received gold in all three competition categories: effectiveness, creativity, and execution. The last years, “minilu’s Wonderland” and "minilu's Traumhaus" had already been awarded three gold medals. This marks the third consecutive year we have achieved a triple gold award at the Dental Marketing Award.

The award recognized the further development of the brand universe we created for the trade show appearance at the International Dental Show (IDS) 2025. The goal was to translate “minilu’s Wonderland” into a traditional trade show booth without losing the brand’s character. Instead of a conventional trade show booth, we created a compact “Mini Wonderland” that incorporated key elements of the existing brand identity and tailored them specifically to the requirements of the IDS. Thanks to the modular design, existing components and design elements could be reused. At the same time, the result was an open trade show booth that provided clear navigation, fostered interactions, and consistently carried forward minilu’s brand identity.