Brand Experience Night No 2
The second Brand Experience Night brought together people from the fields of design, culture, technology, spatial design, and communication. As part of the Open Design Week organized by World Design Capital Frankfurt RheinMain 2026, attendees gathered at Jazzunique to discuss current developments, challenges, and prospects in the experience industry.
The evening focused on the question of which ideas are currently shaping the industry, how the design of experiences is changing, and which topics will gain importance in the future. The program, deliberately curated to be interdisciplinary, brought together speakers from a wide variety of fields and opened up new perspectives on the design of brands, spaces, cultural offerings, and experiences.
The PechaKucha format once again provided the framework for the exchange. In short, concise presentations, the speakers shared their experiences, projects, and perspectives. The topics ranged from brand communication, architecture, and urban development to inclusion and cultural transformation, as well as artificial intelligence, creativity, and the social impact of design.
“The Brand Experience Night thrives on a change of perspective. Our goal isn’t to provide ready-made answers, but to bring people with different experiences and viewpoints together in conversation. The response to the second edition shows that this kind of exchange is exactly what people are looking for right now,” says Jesper Götsch, Managing Partner & Founder of Jazzunique.
In addition to the presentations, the event provided an opportunity for personal interactions and conversations among the participants. The overwhelmingly positive feedback and high demand leading up to the event underscore the desire for formats that foster exchange between different disciplines and shed light on current issues from various perspectives.
The Brand Experience Night was made possible thanks to the support of WIRKUNG live, deco event, Megaplot Werbetechnik, setart, Auswärts*kochen, OfficeFlorist, Alicia blüht auf, Peiker Filmdesign, and Kristof Lemp Fotografie.
Following the successful second edition, the Brand Experience Night is set to continue in the future. The goal remains to open up new perspectives on the design of experiences through the exchange of different viewpoints and to bring people from various disciplines into dialogue with one another.
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