Revival of a traditional format
Since 2006, the Goldenes Brandeisen Award has been recognizing excellent brand management that impresses with innovation, creative diversity, and strong personalities. As one of the most influential awards in the region, it is presented by the Marketing Club Frankfurt and has a reach far beyond the city limits.
FrankfurtRhineMain is one of Germany's most influential brand and economic regions. Making this diversity visible, classifying it, and sharpening it forms the basis for the further development of the Goldenes Brandeisen.
We accompanied the award as a strategic partner for the new edition of the format.
Focus on FrankfurtRhineMain
With its relaunch in 2026, the traditional award took on a new strategic direction. Instead of national coverage, FrankfurtRhineMain became the deliberately sharpened focus of the award. In keeping with this, the jury's expertise also came directly from the neighborhood: twelve personalities from the worlds of branding, creativity, business, and science. They honored companies, individuals, and brands that have a significant impact on the region – evaluated according to their relevance to the region, innovation, exemplary character, and sustainability. The composition of the jury underscores the Goldenes Brandeisen's claim to be a credible seal of quality for the region, supported by diversity, professional depth, and foresight.
The FrankfurtRhineMain region is much more than banks and skylines. It is a melting pot for tech, sustainability, and the creative industries.
As a strategic partner, Jazzunique was responsible for the conceptual realignment of the format, translating the regional attitude into consistent communication, and developing an award night that brings excellence to life. The premiere of the newly established awards translated this claim into a concentrated, high-quality evening format that focused on clarity and reduction and put brands, companies, and personalities center stage.
Contact us!
Want to work with us to turn your brand into an experience? Then we're here for you! We'll showcase your brand and bring it to life – through authentic interaction, digital enhancements, and memorable moments full of emotion.