SMART. ROUGH. URBAN.
After a three-year break, Jazzunique and EASTPAK resumed their partnership at the Danish fashion trade show Revolver. The goal of the label in attending the event was to strengthen its position on the Scandinavian market and in the premium segment. For this important appearance, Jazzunique revolutionised the existing trade fair stand. Key elements of the design already present, like the material and the clear-cut lines, were interpreted in a new light. The result was a smart, urban style relying on rough materials.
The succinct outlines and retail grid characteristic of the brand’s unusual product presentation were abstracted by the Frankfurt agency, and subjected to an artistic reinterpretation which harmonised with the conspicuous line dividing the stand into zones. Four visually separate spaces were created: product presentation, communication, orders and finally a special sector for the premium collection LAB, with colours and materials which set it off conspicuously from the rest of the stand.