Striking colours and a summery design
„Welcome to the school of life“ – that was the motto we chose for Eastpak, who commissioned us to revamp their trade fair image for SEEK in Berlin. Every season, the SEEK Contemporary Fashion Trade Show presents a selection of 250 upper streetwear brands. Eastpak’s summer collection boasts fresh colours and a holiday atmosphere.
So on a stand measuring 50 square metres we constructed a tropical feel-good oasis. Floor stickers suggested a pool, while palms and summer accessories created exciting colour contrasts. Comfortable seating areas and charging stations for Smartphones, which were incorporated in the seats, encouraged stressed visitors to linger and take time out.
Projektteam: Lena Albers, Estefanía Muñoz