Before an audience of 1600 spectators, international supermodel Eva Herzigova – lending her presence for the second time to the campaign – introduced the Gerry Weber Fashion Show 2018. Jazzunique was responsible for presenting the four versatile brands GERRY WEBER, TAIFUN, talkabout and HALLHUBER, using the resources of stage design and creative presentation. Scenographic choreography brought the brands to life:
The striking ‘X factor module’ on the stage ceiling, in conjunction with digital panels on the back wall and media projections, repeatedly created new spaces and scenarios. The motto ‘Look closer’ governed the media content down to the smallest detail, drawing the audience’s attention to patterns and structures which gave them an immersive experience of the collections.