Showroom Opening Event

Showroom Opening Event

Maserati at Odeonsplatz

Premium brand world in the heart of Munich

Maserati is more than just an automotive manufacturer. The Italian brand stands for a special kind of lifestyle. And the dolce vita Maserati represents can now be experienced at this brand world in the heart of Munich, over an area of around 200 square metres. Whether you’re interested in the driving experience, the workshop or just want to sample a perfect cup of Italian coffee – quite apart from the cars, visitors to the centrally located venue can now discover interiors, life flavours and everything else associated with Maserati. The official starting signal was the opening ceremony, in the planning and execution of which Jazzunique played a significant part.

Around 300 invited guests – including various celebrities, opinion-formers and customers and partners of Maserati – savoured the exclusive ambiance, and enjoyed for the first time the spatial experience of immersing themselves in the world of the brand, which has over a hundred years of tradition behind it. Following the opening speech by Piergiorgio Cecco, General Manager of Maserati Germany, the Italian priest Padre Vincenzo Armotti gave the showroom his blessing. So all the events we organise for Maserati at its brand world in time to come have every assurance of success.

Project team: Shanaya da Silva Pahl, Eleen Schilling and Natascha Kneissl Photos: Sabine Brauer


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