Branding Debut on General Assembly
The new brand design launched by Merck at the end of 2015 is an abundance of forms and colours. Jazzunique had the opportunity of implementing this exceptional design for the first time on the occasion of an AGM. For the benefit of around 1200 visitors, the Jazzunique team created a display of exhibits and information at the Jahrhunderthalle – the Century Hall – in Frankfurt. The presentation was enlightening and inspiring, and altogether in keeping with the character of the company. Visitors met with the new design on all sides, as it was consistently on view in all exhibition areas both indoors and outdoors.
The AGM embraced a number of different themes, so Jazzunique was concerned to lend an individual character not just to the classic conference suite but also to the lounge, VIP sector, accreditation office and trade fair area. The 15 trade fair stands were related to the corporate design of the different branches of the company, such as Healthcare, Life Science and Performance Materials. They can be reused in future for the presentation of the various business units. One objective of the 21st AGM of the science and technology company was to present the new brand design to the visitor – so particular attention was paid to the digital presentation media. Jazzunique was likewise responsible for the use of the new branding in connection with the informative presentation.