The Dentalman as Gentleman
‘Being a true gentleman never goes out of fashion,’ as the well-known saying has it. Jazzunique’s Brand Spaces Team took this motto as a guideline for their design of the Dentalman trade fair stand. Elegance and exclusivity were the keynote of their presentation of this online shop for dental experts. True to the time-honoured gentleman’s maxim, ‘The best investment you will ever make is in yourself!’, the Dentalman online shop provides not just materials for dental surgeries and laboratories but also all sorts of lifestyle articles for purchase.
Its ‘five to nine’ articles include top-quality spirits, interior design accessories and beauty products. In keeping with this, the trade fair stand in no way suggests the atmosphere of a clinic. Visitors are invited into a loft which showcases the interests and preferences of the style-conscious gentleman.
Drinks, travel, beauty and interior design are the dominant themes here, and they are likewise reflected in the pictorial world that unfolds.
The loft door serves as a central design feature, while its flexible rear wall elements offer space for the placement of a limited selection of carefully chosen products. Numerous branded accessories complement the stylishly authentic furnishings, consisting of lounge armchairs, a bar and stools. Alternating dark materials emphasise the classy look of the stand. The graphic presentation is supported by details in brass, which at the same time serve to divide the stand into different zones.
- Winner German Design Award 2017
Project team: Neele Zimmermann, Katharina Mertens and Silvia Saure