Shopdesign & Corporate Identity

Shopdesign & Corporate Identity

Urban Feet

Shopdesign & Corporate Identity Urban Feet
Shopdesign & Corporate Identity Urban Feet

“Urbanfeet” stands for the latest trends in street fashion, and since the autumn of 2014 the focus of its presentation has been on popular sneakers and suitable accessories such as bags.

Jazzunique developed the shop design and the color scheme as well as all the  shop fittings. The opening event which encouraged people to pay their first visit was also supported by Jazzunique.

This all-round project brought all departments together: in the space of just 10 days, the design department gave a contemporary look to the shop which had been showing its age.

The special feature in the interior is the highly flexible back wall for the goods: the shop staff can  constantly rearrange the presentation.

At the same time as designing the Urbanfeet store, Jazzunique’s design department also  developed the entire shop fittings. Elements: Corporate Identity, logo and graphic design. These elements  were also printed directly on paper bags, business cards, a flyer for the opening, give-aways for the event as well as matching T-shirts, and were also available for the opening ceremony which was designed and realized by Jazzunique’s event department.

Shopdesign & Corporate Identity Urban FeetShopdesign & Corporate Identity Urban Feet
Shopdesign & Corporate Identity Urban FeetShopdesign & Corporate Identity Urban Feet
Shopdesign & Corporate Identity Urban FeetShopdesign & Corporate Identity Urban Feet

Project team: Mathias Pritzkow, Katharina Mertens, Philomena Gottschlich and Anja Knodel

Highlights

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