Enter the Masterzone
Working systematically on a small scale to achieve great things – that would be a way of describing the special presentation area we set up for Würth. It saw its premiere at the ‘Masterzone’ of the company’s Heidelberg branch. Further shops on these lines are already being planned throughout Germany. The Masterzone showcases the machines and machine accessories of the fastening and assembly technology specialist. The main focus is on the battery-powered machines, which are exhibited in individually made trays. The special point being made here is that just one battery fits all kinds of different machines of the brand.
Key design factors were above all sustainability and flexibility. The design of the special presentation area relies on the standard shelf system of the shops, and so can be realised at all branches without too much trouble. The flexible tray moreover makes it possible to plan and modify the exhibition in keeping with individual requirements. The presentation is notably eye-catching, even from a distance, in view of the conspicuous CI colours and a steel frame providing spatial structure. Along with the branded floor surfaces, this further helps to provide clear zonal demarcations.