Digital Live Experiences

Emotional brand experiences are also possible in the digital space. However, many aspects have to be looked at in a completely new way. Classic elements such as address, activation, dramaturgy, experience, space and architecture are growing much closer together and are becoming increasingly interdependent. Thus, a digital brand space must be activated, it must be easy to walk through, and it must interact with its visitors as live and directly as possible. A digital live experience has the highest demands on target group-specific address, relevant content, entertaining dramaturgy and, of course, a setup that conforms to the brand.

By bundling the channels on digital platforms, numerous additional opportunities arise to address the relevant group in a targeted manner and to build a community far beyond the singular event.

Formats

Purely live experiences classically take place exclusively in real rooms, brand worlds with stagings and presentations for physically present guests. In contrast to this are purely virtual experiences. These take place exclusively in a virtual space, i.e. in virtual reality. Guests participate via screens or VR glasses and meet each other solely virtually.

Between the live and the virtual format exists the hybrid one where both approaches are combined. Guests participate live on site and digitally, e.g. via a live stream, and enter the digital event and brand spaces in which a variety of formats can take place. The genuine interaction between participants and the staging of the content remains the focus.

Ultimately, all these approaches are digital as soon as they are streamed or corresponding digital tools are added. Even a classic live experience can hardly manage without digital additions (screens, interactions, exhibits, content, etc.). However, the degree of digitalisation is increasing from live to hybrid to virtual.

Everything about the implementation of a successful digital experience can be found in our Whitepaper.

Services

Consulting, Strategy & Conception
We develop holistic strategies individual concepts, approaches and tools for your digital formats.

Dramaturgy & Design
We create the appropriate dramaturgy and design in accordance to your corporate identity for a convincing guest journey. We take care of the activation in the run-up to the event, the captivating live experience and the virtual stage design.

Content & Activation
We develop and control the activation in the run-up and realise strong content to accompany the format.

Digital platform: "exparea" 
We operate and develop your digital live experience platform. From the individual design and development of interactive tools to the technical streaming support and hosting your digital events.

Control & implementation
We are your full-service partner for the entire content, design and technical implementation of your digital experiences. From the design of the platform to the complex scheduling and production planning as well as the individual moderation and speaker coaching – we remain your central contact partner from conception to realisation.

Tools

Streaming & Broadcasting
We realise broadcasting setups of any size for you. From flexible road show set-ups to elaborate studio productions.

Digital Platforms
With our individual platform "exparea" we offer the technical basis for every digital live experience.

Virtual & Real Brand Spaces
With our team of architects and interior designers, we develop individual virtual spaces and stages for you in your corporate identity.

AR, VR & XR application
We implement enhanced spatial and product experiences by integrating AR, VR and XR technologies.

Social Media & Activation
Our marketing experts ensure a wide reach through digital activation tools and social media integration.

CRM systems
We collect all data in one central location to target your guests for each digital live event.

Tracking & Analysis
We make detailed evaluations of your participants' activities for the continuous optimisation of our measures.

Exparea is our fully customisable online platform that enables high-quality gatherings in a virtual space. 

As a platform that can be fully customised in your CI with a wide range of tools and innovative technology, exparea is the ideal solution for digital events and spatial experiences for your brand such as streaming events, interactive showrooms or digital conference centres. Here you can discover exparea.