One concept, many appearances
With its appearance at the electronica trade fair in Munich, Conrad Electronic presented itself as a reliable and solution-oriented partner for business customers in an open, application-oriented brand space. At the center: a modular stand concept that makes consulting, solutions and real tech expertise spatially visible – and versatile in its application.
From Highlight to System Solution
The modular architecture of the originally 240m² trade fair stand was designed in such a way that central design elements can also be used for further appearances. Whether on a smaller area or in a modified form – the principle remains the same: clear structure, high recognizability and precise content.
Design that thinks further
The repeated use of individual components at trade fairs such as SPS Italia, Didacta in Stuttgart or GLOBAL INDUSTRIE in Lyon not only creates efficient processes, but also a consistent brand presence across different trade fair formats. This reduces expenses and the use of materials and shows how design and the responsible use of resources can be sensibly combined.
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