Retail in Motion - Exhibition stand and communication concept for the Euroshop trade fair 2020
All-round package for the Euroshop appearance
We created an all-round package for our client baierl + demmelhuber (B+D) for their Euroshop presentation: from stand design and a trade fair magazine to mailings, everything was included. The client's aim was to frame this year's presentation at the world's largest retail trade fair with clear communication and to impress on site with a stand that attracts the attention of visitors while at the same time positioning the classic branding of the interior design specialist.
Under the title "Retail in Motion", we created a concept that reflected the special requirements of the retail industry to always stay in motion and B+D's reaction to this, full of dynamism and changes of perspective, both spatially and graphically in a customized key visual.
The exhibition stand & the campaign
In the trade fair stand concept, we transferred the dynamism and diversity of the company to the temporary space. By arranging material grids in different ways and placing them in relation to each other, we created a play of light and shadow in which visitors experienced transparency, density or consistency depending on their perspective, thus presenting the different facets of the company.
A few months before the trade fair, we introduced the motto to B+D's customers with a Save the Date. B+D customers found important information about the trade fair appearance and the business area on the microsite designed especially for the appearance. We designed and realized the B+D Retail magazine as an eye-catching information medium to take away, which included insights behind the scenes of the company as well as various case studies and interviews with experts from the industry. In line with the fresh look of the magazine, we were also commissioned to relaunch the B+D image brochure.
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