Viertel vor WIR.
viertel:vor.wir
15.09 minutes: The result of the ASICS "State of Mind" study comes to life - with ASICS, we collectively drew attention to the positive effect of the active quarter of an hour.
On the "viertel:vor.wir" tour, we focussed on the power of the first step. At the various tour stops in five cities, visitors were given practical ideas for body and mental health. With reference to the underlying study, it was shown how a quarter of an hour's exercise can help to sustainably improve your own health.
In addition, "fifteen minutes" on the treadmill could be collected for a good cause and converted into a donation for Deutsche Depressionshilfe.
The best quarters (-hours) of the city.
We were responsible for the entire campaign concept for the viertel:vor.wir tour. The responsibility also included the campaign website, content for social media, as well as the communication measures on the tour and project management.
Together with ASICS, we succeeded in creating a unique experience that inspired people to get moving based on the initiating study.
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