"Newthinker Tour" – curiosity, experimenting, wonder

The first challenge for our interior architects was to find a way of presenting one hundred and five totally different research projects, with their differing requirements, in an appealing and flexible way. The result was an exhibition format which, translated into the branding colours and icons of the host company Merck, still gave every individual project sufficient space to unfold. When it came to the design of the stage for the prizegiving ceremony we again favoured a restrained setting, as a backdrop to the young researchers and their ‘youfos’. Along with the spatial design, we were also responsible for planning the entire publicity of the event. Starting from the development of a key visual, this went on to include numerous print and digital media as well as the entire branding at and around the various venues.