• design
  •  minilu.Mag

The minilu.mag

The first Work & Life magazine for dental professionals

We designed minilu.mag for our client minilu - the first work and lifestyle magazine exclusively for dental assistants (ZFA)!

minilu is an online dental depot for practices and laboratories. In a rather clinically conservative competitive environment, the brand consciously relies on a cheerful and colorful appearance and thus underlines its uncomplicated services and offers.

Who is minilu?

The hero of the company's communication is the brand character minilu, the best friend of the dental hygienist, with her own world full of dental ideas. Within this colorful world, we have created a new impulse for our customer with minilu.mag:

minilu guides the reader through the pages of the new magazine and presents content that is precisely tailored to the needs of dental assistants. In a playful way and by means of a variety of illustrations, it shows its different facets in the process.

Increase awareness, despite everyday working life

The mission of the magazine was to further expand the brand awareness of the minilu brand and to highlight the wide range of products offered by the online dental depot. A challenge - because dental professionals are usually difficult to reach due to their structured daily work routine.

This is where our idea came into play: the minilu.mag. A magazine format developed as a work and lifestyle magazine especially for ZFAs and intended as reading material for the practice staff room.

Everything about the daily practice

In consultation with the customer, we developed relevant topics that are not only entertaining, informative and entertaining, but also link the professional and personal interests of the ZFAs. In the process, we developed and designed the content and produced it as a high-quality magazine.

From practice fashion tips and exciting interviews from the dental world to riddles and horoscopes, minilu.mag offers everything to enrich the daily practice routine.

The premiere

The premiere of the minilu.mag took place at the dental trade show IDS 2023. It was presented and handed out at the minilu brand booth. The response to the first edition of the minilu.mag was consistently positive, and planning for the next edition is already in full swing.

Contact us!

evelin rakiec
Director Design
+49 69 4015073 27

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