Drive a piece of art – a production in white

Commissioned by the automobile manufacturer Fiat, Jazzunique drafted and designed the presentation of the Fiat 500 special model ”Ron Arad“. In the prestigious hotel ”ZOO“ at Berliner Kudamm, 250 guests were invited to experience the special mode designed by one of the most influential artists, industry designers, and architects in the present. Under the title ”Drive a piece of art“, the extraordinary model and the brand name of Fiat with the cooperation partners AD magazine and the Design Hotels AG are placed in the limelight. The special challenge was placed in the specification, the presentation of the model in the exterior area are to be unified with the exhibition of selected exhibits by the artist as part of an opening reception.