La Dolce Vita - Premium brand world in the heart of Munich

Maserati is not only a car manufacturer, but also stands for a special lifestyle. It is precisely this dolce vita that can now be experienced in the Munich brand world on an area of around 200 m². Whether it's a driving experience, a workshop or simply a perfect Italian coffee - in addition to the vehicle itself, guests will in future also be able to discover the interior and lifestyle associated with Maserati in a central location. The official kick-off was the opening ceremony with around 300 guests - including various celebrities, influencers, clients and partners of Maserati - which we significantly supported in planning and execution.