15 locations in Germany
'Whenever and wherever you want, and with anyone you like' - on the occasion of the market launch campaign for the Nintendo Switch, the TV console from Nintendo which can be transformed into a mobile device in the twinkling of an eye, we were given the task of making that very feature of the new product a demonstrable fact of experience.
The Bulli Tour
As a result of our Switch City Tour through the Rhine-Main region, followed by the pan-German Switch Bulli Tour, gaming frenzy rapidly took hold of Germany's cities. 'Check it out' was the key message on the Switch City Tour, while the Switch Bulli Tour made waves at various festivals and open-air events. The four-month roadshow, which took in a total of fifteen venues, finally celebrated its grand finale at the gamescom festival in Cologne.
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