Brand activation for the Champions League final
As part of the UEFA Champions League Finale 2025 in Munich, Rockstar Energy staged an independent experience format above the rooftops of the city. The aim was to make the brand presence as a sponsor not only visible, but also tangible - self-confident, urban and close to the target group.
Three-day experience
With the SKYLOFT a three-day event format on the rooftop of the AAHHH penthouse in the heart of Munich came to be. The focus was on transforming the location into a temporary scene hotspot that translated the brand's attitude into architecture, sound and light.
Spatial imapact meets brand identity
The spatial staging was based on a clear design language and atmospheric details: targeted lighting accents, a strong zoning of the area and the play with lines of sight between the rooftop, DJ set-up and city panorama. The character of the space was consciously used - selectively staged, with a clear effect in the setting. The design conveyed the energy of Rockstar Energy visibly and clearly: with contrasts, striking settings and a brand presence that extended from the bar to the DJ booth. Signature drinks, activating lighting moods and concise branding made the overall effect loud, self-confident and unmissable.
Jazzunique was responsible for the concept, design and implementation on site. The result: a stringent, eye-catching activation that placed Rockstar Energy at the center as a defining brand.
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