To mark the start of sloggi’s Zero Feel campaign, we and some 100 invited guests attended the press launch at Hamburg’s St. Pauli station. In keeping with the nature of the campaign, our live presentation involved dancers and a lady gospel singer to create an uninhibited mood. As a reference to the campaign clip, the show was given in a boxing ring. sloggi’s General Manager for German-speaking countries, Georgios Paparas, and the face of the Zero Feel campaign, Riccardo Simonetti, also made an appearance in the ring. Just take a look at this Zero Feel campaign clip: bit.ly/2KGle6y.