Kia Universe of Elements
Kia x Red Bull League of Its Own
For the e-sports event Red Bull League of Its Own, we created a cross-brand experience for our customer Kia with the Kia Universe of Elements.
An interactive portal connected Kia Nature Elements with the League of Legends game world and ensured sustainable positioning of the brand among a young target group.
Multisensory brand experience
Within a minimalist room design, visitors to the event were able to interact directly with the Kia brand via various activation areas and experience its new EV9 electric car up close. In addition to a reception desk with trained staff, a VR experience awaited them, allowing them to individually view and configure the EV9 in a play environment. Another highlight of the stand was an immersive portal that created a unique gaming experience through floor sensors, synchronized animations and the associated activation of mysterious symbols. Reactive lighting, generative sound effects and mirror surfaces in the portal enhanced the players' perception.
Our implementation enabled visitors to playfully engage with the touchpoints of the Kia brand and its new electric car. In this context, we would like to thank our customer for the trust they placed in realizing the brand experience and our project partners bright! and Artlife.
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