Lounge for Pepsi MAX
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PepsiCo x Eintracht Frankfurt
PepsiCo has been a sponsor of Eintracht Frankfurt since July 2022. As part of the partnership, the group asked us to redesign and convert a lounge in the Deutsche Bank Park in Frankfurt. A lounge is a private area in the stadium that provides an exclusive ambience for receiving guests and sharing and experiencing the stadium atmosphere with them.
The challenge was to create a holistic spatial experience on an area of approximately 36 square meters, creating a symbiosis of representative brand space and emotional meeting point that is unique in the stadium context. For the lounge, we adapted the unique design of the Eintracht x Pepsi MAX Limited Edition, which has been available in the Rhine-Main area since the start of the sponsorship, and translated it into a walk-in scenographic world. In the Challenger-Spirit, the design reflects the liveliness, desirability and passion for Eintracht and the city of Frankfurt.
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![](https://www.jazzunique.de/_Resources/Persistent/a/a/b/e/aabec26fc8d0551d2fac2605c87dd4a901e2f6cb/kristoflemp_220920_0028-4001x4001-480x480.jpg)
![](https://www.jazzunique.de/_Resources/Persistent/3/e/1/b/3e1b8ab7b35abb7d78fe4a9c0b51d9405dd3f553/kristoflemp_221101_0189-3835x5112-360x480.jpg)
Holistic spatial experience
The immersive staging of brand and atmosphere was holistically conceived in the context of the architecture as well as emotionalizing and functional details and implemented to create a lasting and sustainable experience.
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We do everything that is needed, right down to the last detail, to make your brand a spatial experience – from the brainstorming workshop through to the conceptual planning and final handover of the completely realised brand space.