Action, fun and Olympic spirit – through the length and breadth of Germany and Austria

That pretty much sums up Bridgestone Training Days 2017. Together with the world market leader in the tyre and rubber industry, we toured across the length and breadth of Germany and Austria. Six stops were made at various driving safety centres, where prospective purchasers could get to know and try out new and exclusive Bridgestone and Firestone products in both theory and practice. After a braking test, the tyres were put through their paces off the beaten track in an offroad workshop. The extreme hard core testing featured the use of DriveGuard technology. Here visitors could try out the tyres in live conditions, to see just how safe and comfortable it was to drive them even after a complete loss of air pressure. The theoretical workshops meanwhile supplied important facts and figures about the products, along with exciting news about Bridgestone's sponsoring of the Olympic Games.