Virtual event, real emotions - Digital Townhall Meeting 

For the Town Hall Meeting of our client Merz Aesthetics, the task was to emotionalize the digital implementation of the event and create a dynamic, informative experience. We were responsible for the dramaturgical staging in close cooperation with Merz Aesthetics.

The Town Hall Meeting takes place once a quarter - what was special about this Town Hall Meeting was that it was the last one of the financial year. A total of 380 employees from 10 different countries were not only to be reached digitally, but also integrated into the event. The demand for an approachable and interactive event was particularly high.

The livestream was accessible to participants via our own “exparea” platform for digital experiences.

Access to the auditorium was granted via exparea, enabling access to the one-hour stream. Within the platform, interaction was ensured with the help of chat functions and question tools and the participants were integrated into the event.

A special highlight of the meeting was the “Flying Pics” animation. Before the event, employees were given the opportunity to submit pictures: whether a selfie, a snapshot from their own home office or a picture with colleagues - these pictures were integrated on a map using a live animation. This created a team feeling despite the local distance and made the employees part of the event.

This town hall meeting brought the employees even closer to the digital possibilities of coming together - in addition to purely informative components, the event was emotionalized and made approachable by integrating valuable technologies such as AR elements, interaction tools, playful elements and our exparea platform.