Super Bowl LII
NFL x Berlin
Our game party at the Snipes store on Berlin's Alexanderplatz was just as legendary as the 52nd Super Bowl. On behalf of New Era, we transformed the flagship store into a real game zone overnight on Super Bowl Sunday.
Road to Super Bowl
To realise the exclusive event for around 200 invited guests, the brand landscape of the Snipes store was transformed so that nothing stood in the way of the sports experience. Black, large-scale printed banners made the sales shelves in the entrance area disappear and matched the minimalist style of the New Era brand.
In addition to plenty of American food, a DJ provided the appropriate background music inside the store and the "NFL 101 - The Beginners Guide to Football" informed guests about the most important rules and terms of the sport.
The "Road to Super Bowl" guided visitors via large panels on the walls along the path of the New England Patriots and Philadelphia Eagles to the 2018 final.
Another highlight of the event was the "Cap Customiser", where guests could have their New Era caps individually embroidered and then take them home as a personal memento.
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Would you like to turn your brand into an experience with us? Then we're here for you! We stage your brand and bring it to life - through authentic interaction, digital enhancements and valuable moments full of emotion that will be remembered.