The Triaction collection of the international bodywear and lingerie maker Triumph was designed to encourage women to find the right sports bra. On a roadshow through five big shopping malls in Germany, Austria and Switzerland, we gave live demonstrations of the feeling and performance of the sports bras. As well as the event planning and the live programme on site, we were also responsible for the architectural design and realisation of the 'Triaction Cube' - an eyecatching feature in the shopping malls which immediately attracted the attention of customers. Deliberately distancing ourselves from classic promotion clichés, we used the versatile cube to create a modern and sporty brand feeling, enabling ladies to immerse themselves in the 'brand environment' and so have an intimate experience of the brand and its products.
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