Inspiration and information – new design in all departments

Colourful and shapely - those epithets best describe the new Merck branding launched at the end of 2015. On the occasion of the AGM, attended by around 1200 visitors, we created an exhibition and a world of knowledge in the spirit of Merck at Frankfurt's Centennial Hall, which was found to be both informative and inspiring. Visitors could not help encountering the new design, which featured consistently at all the event venues, both indoors and outdoors. The meeting covered a number of thematic areas, so it was important for us too to create not just a classic conference hall but also a lounge, a VIP zone, an accreditation and a trade fair area, each with a distinctive face of its own. The 14 trade fair stands were based on the corporate design of the different company sectors - like Healthcare, for example, Life Science or Performance Materials. We were also responsible for branding in connection with the presentation of information.