Urban. Abstract. Distinctive. A Sophisticated brand presence on 50 square meters

New Era has always been known for its nearly 100 years of history and sense of style. In a pop-up zone at Munich's Oberpollinger department store, we had the exciting task of presenting the brand in a sophisticated way on 50 square meters of space alongside the regular sales area. Simplicity and recognizability have always been the hallmarks of the caps produced by this leading global manufacturer. In keeping with this, we also chose the design of the temporary exhibition, which revolves around the classic – the iconic 59Fifty Fitted Cap, the official cap of Major League Baseball (MLB). We opted for an urban and abstract design with a few, strategically used CI colors, which gives the individual elements enough space to make an impact.