An excklusive reveal event in the renowned K20 museum

On 1 March 2018, before an audience of 320 selected guests, the world premiere of the first fully electrical SUV, the Jaguar I-PACE, took place in Düsseldorf. We had the honour of realising this exclusive unveiling in the exhibition room of the famous K20 Museum of Modern Art. In the style of a British TV show, the 40-minute world premiere was streamed live from the Magna Steyr factory in Graz directly to Düsseldorf. Exciting infotainment relating to electromobility was accompanied by an 'electrifying' light installation. Immediately following the unveiling, the 320 guests were actually able to experience the Jaguar I-PACE live, before the evening came to an end with a programme of electronic music.