NESCAFÉ Dolce Gusto Pop-up
Reinventing classics
“Nothing beats creativity when it comes to reinventing classics” was the motto of the NESCAFÉ Dolce Gusto campaign for Nestlé's coffee capsule brand. At the opening event of a new pop-up lounge in Cologne city center with around 130 invited guests, we were able to impressively demonstrate that this guiding principle can also fully apply to staging and interior design.
Interaction & Information
It the center of the lounge named “Sound of Coffee” in Cologne's Schildergasse was a sculpture developed by us, for which an interactive capsule dispenser took up the campaign themes of music and creativity and made them tangible. The rotating construction with capsule holder reacted to movements and revealed exciting details about the respective product when capsules were placed on it.
Brand experience world
The pop-up store was characterized by a fresh look, with white surfaces and furniture creating a lounge-like studio atmosphere. Colorful accents and impulses were set in areas that were based on the “Brand Colour Palette” of NESCAFÉ Dolce Gusto, transforming the location into a NESCAFÉ brand experience world.
At the opening, a visual staging, which picked up on the motto that “coffee can be much more than black”, paired with musical program points, ensured enthusiasm.
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Would you like to turn your brand into an experience with us? Then we're here for you! We stage your brand and bring it to life - through authentic interaction, digital enhancements and valuable moments full of emotion that will be remembered.