Shaping future
For 200 years, the Börsenverein des Deutschen Buchhandels e.V. in Frankfurt has represented the interests of publishers, bookshops and booksellers in Germany as an umbrella organization. Together with its subsidiaries, the Frankfurter Buchmesse GmbH and MVB GmbH, it is based in the “Haus des Buches” in the heart of Frankfurt and forms the Börsenverein Group. It is part of a fundamental change: digitalization and hybrid working models are also changing the book industry and placing new demands on structures, spaces and collaboration.
As part of the Frankfurt Book Fair's move to the 660m² second floor of the “Haus des Buches”, we supported our clients with an office redesign and comprehensive change management. The focus was on using the existing building structure and integrating the existing furniture.
Together and conscious
In joint workshops with employees and the works council, we developed a strategy paper that clearly defined the requirements for the new space. We understood change not just as a measure, but as an inner attitude - conscious, participatory and future-oriented.
The book provided the design model: a symbol of calm, excitement, security and curiosity. In this way, we created a workplace that meets the needs of employees and translates the values of the Börsenverein Group - conscious change, strong collaboration, diversity, distributed responsibility and open communication - into a structured and visually differentiated environment. Following the principle of “What do you need to work well today?”, retreats for concentrated work, open zones for spontaneous encounters and flexible settings for teamwork were created.
Colors guide
The use of three coordinated color zones promotes an intuitive use of the open-plan office and makes the corporate identity visible without restricting its functionality. Red activates, blue calms and green creates a sense of well-being. The room concept was supplemented by acoustically effective curtains and an active interruption of the walkway to enable dynamics and situational changes.
Instead of major structural changes, we opted for a clear, effective concept - targeted interventions and intelligent zoning. The result is an office that supports hybrid working methods and efficient use, while offering space for exchange, ideas and corporate culture.
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