Clear contrasts – minimalist design and rectilinear architecture
Clear Contrasts and Minimalist Design
For the new K Town store, first of all the non-loadbearing structural elements were dismantled, and the remaining shell repainted in a consistent dark grey. The important thing here was to integrate the modern shop concept with the basement floor of an existing department store. We decided to go for a design where clear contrasts and a minimalist rectilinear architecture predominated. One aspect of this was the gigantic rhomboid steel sculptures on the ceiling which clearly demarcated the male and female sectors.
![](https://www.jazzunique.de/_Resources/Persistent/8/8/2/a/882a72699ef5390bd4c21da1ec1c11182424b0c7/WEB_KTown_K%C3%B6ln_04-954x954-480x480.jpg)
![](https://www.jazzunique.de/_Resources/Persistent/e/2/e/3/e2e3fcdbd17ab50dff1d1bef7cc7cc2a0537939b/WEB_KTown_K%C3%B6ln_03-240x270.jpg)
![](https://www.jazzunique.de/_Resources/Persistent/7/a/1/d/7a1dd0fe92f873449c16b4fcc973bcc1d80fc806/K-Town_kasse-271x270.jpg)
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We do everything that is needed, right down to the last detail, to make your brand a spatial experience – from the brainstorming workshop through to the conceptual planning and final handover of the completely realised brand space.