Clear Contrasts and Minimalist Design
For the new K Town store, first of all the non-loadbearing structural elements were dismantled, and the remaining shell repainted in a consistent dark grey. The important thing here was to integrate the modern shop concept with the basement floor of an existing department store. We decided to go for a design where clear contrasts and a minimalist rectilinear architecture predominated. One aspect of this was the gigantic rhomboid steel sculptures on the ceiling which clearly demarcated the male and female sectors.
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We do everything that is needed, right down to the last detail, to make your brand a spatial experience – from the brainstorming workshop through to the conceptual planning and final handover of the completely realised brand space.